Why do I need analytics on my website?

Analytics is a very important piece of your website. It allows you to understand how users are interacting with your website. If you better understand how they are using your website, you can make improvements based on that understanding.

For example, if you find that people are visiting your about page more than your contact page, you might add a contact form right to the about page to increase conversion. Figuring out which pages are popular is powerful information.